We are a positive publishing company inspiring growth, kindness + connection

Raising Happy Little Humans confidently

Our Mission

To positively impact future communities by supporting parents to confidently raise happy little humans.

Our tools, books, short courses, workshops, games + activities support positive mental health + wellbeing for children + busy parents.

As a social enterprise we donate a significant amount of our time + profits to supporting positive social impact initiatives so when you support us you can also feel good about supporting great causes that build better communities.

our social impact initiatives

BUU Books

more coming soon!

Teach your Little Learners valuable social + emotional skills with these fun + interactive BUU Books. Each book includes a rhyming story + tips + activities.

Attitudes are small things that have a huge impact on how we feel and behave. This 30-minute on demand course will have your Little Peeps choosing their 'Tudes in no time!

Learn the key to emotional regulation and implement it as soon as you can. A little investment now will pay dividends for a long time to come.

Learn how to choose 'Tudes quickly!

start here!

learn more

Based on Neuroscience, NLP + Things I wish I knew Earlier

Personal Growth for Parents + Little Peeps

I'm Robyn, 

Working Mum with two Little Peeps, self-confessed geek for all things ‘Tude related and life long learner fascinated with neuroscience + developmental psychology. Constantly exclaiming "I wish I knew that earlier!"
Welcome to my passion project and personal parenting sanity saver.

more det's

Hey there!

'Tude Chooser Menu
Quick Reference

get it now


2-minute 'tude choosing technique


sanity saving tool

 Top Resources


want to let go of mum guilt?

READ now