creating kind communities

Your brain can hold ONE thought at a time.
If that thought is kind,
there is no room
for nasty

share, cheer + celebrate

At Home, at Work + in the Community


Let's face it... the world could do with more kindness, so we've created the world's first platform + program of initiatives to

Available on Web, iOS + Android

making kindness

cool ⬩ collaborative ⬩ fun

And more...

Available on web or app


Inside the Kind Community Project...

do the FREE challenge!

Join the Kind Community Project to access the Kindness Counts Challenge + Kindness ideas to try at home, work + everywhere.

Weekly kindness inspirations to help make kindness a habit

Quick kind activities anyone can do

Share + Cheer! Share your Acts of Kindness to make them count in the challenge

Focus on the good stuff + feel great!

help us achieve our target:
acts of kindness

Some of our exclusive Kind Merchandise...

check them out here...

Spread positive vibes with these exclusive #KindnessCounts designs + feel great because a percentage of every sale supports positive social impact initiatives.


Choose the 'Tude is a social enterprise, proudly supporting not-for-profits who support families. We donate time, money + resources to several charities to help raise happy humans, create kind communities + care for our environment.

Charities we have supported or are currently working with include...