creating kind communities

Your brain can hold ONE thought at a time.
If that thought is kind,
there is no room
for nasty

share, cheer + celebrate

At Home, at Work + in the Community


Let's face it... the world could do with more kindness, so we've created the world's first platform + program of initiatives to

Available on Web, iOS + Android

making kindness

cool ⬩ collaborative ⬩ fun

join for free here

If you're already a member, this link takes you straight in

Memberships + Programs

Join Us here

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Become kindness certified

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Some of our exclusive Kind Merchandise...

check them out here...

Spread positive vibes with these exclusive #KindnessCounts designs + feel great because a percentage of every sale supports positive social impact initiatives.


Choose the 'Tude is a social enterprise, proudly supporting not-for-profits who support families. We donate time, money + resources to several charities to help raise happy humans, create kind communities + care for our environment.

Charities we have supported or are currently working with include...