creating a kinder world

Our Vision

A world where kindness is the expected norm, not the exception.


Our Mission

To positively impact current & future generations by educating and encouraging kindness as part of every interaction—building kinder, connected communities and workplaces—to reverse damaging social trends such as bullying.

Our Values

Respect: For self, others & things

Connection: Increase empathy, kindness & collaboration.

Kindness: Celebrating the good in the world

Choices: We always have a choice

Humanity: Embracing sameness & uniqueness