A world where kindness is the expected norm, not the exception.
To positively impact current & future generations by educating and encouraging kindness as part of every interaction—building kinder, connected communities and workplaces—to reverse damaging social trends such as bullying.
Respect: For self, others + things
Connection: Increase empathy + kindness
Kindness: Celebrating the good in the world
Choices: We always have a choice
Humanity: Embracing sameness + uniqueness