I've built several businesses, raised two kids, written six books and beaten cancer on exactly that principle. Now I help ambitious people put it to work in their own lives.

Choose your 'Tude. Choose your Life.

Robyn Simpson

High Performance Facilitator | Founder of Choose the 'Tude | Creator of the Kind Community Project

Where you are is not accidental. It's a choice. The great thing about that? You can choose to change it. High performance is a choice available to anyone.

I work with ambitious professionals who are good at what they do — and know there's another level in them they haven't reached yet.

Not to motivate you. Not to fix you. To clear the friction between where you are and what you're capable of.

Why I started this

I kept watching capable people blame the boss, the past, the economy, the upbringing. Circumstances are real. But your choices decide what you do with them.

Every time a workplace turned toxic, I made the same call: take full responsibility and back myself — usually by going out on my own.
Choose the 'Tude is for people ready to do the same.

The people I work with are successful on paper and certain there's more in them. Using neuroscience, psychology, NLP and lived experience, I help them rewire how they think, decide and lead. The outcomes aren't theoretical: real pay rises, businesses turned around, people who'd lost themselves finding their way back.

It began with watching people give their power away.

Stop outsourcing your future
Start owning it.

Intelligence is being narrowed to processing power — the one part a machine does better than us. But real intelligence is how you think and how you connect.

AI raises the stakes on both, because it amplifies whatever you feed it. Sharp thinking and genuine care scale into high performance. Weak thinking and quiet cruelty scale just as fast. The technology doesn't decide which. People do.

High Performance in the age of AI

what I do

The Thinking Edge

Judgement, foresight, better questions, ethics under pressure. The skills that earned you your seat are automating fastest. The ones that decide who wins now are the ones only you can bring.

Courageous Kindness

A high-performance strength — not niceness, not a value on a wall. It's how trust gets built and ideas spread, and the line between scaling care and scaling harm. Built deliberately. Trained and measured.

Most people treat these as separate.
They're the same muscle — practised together, they multiply.

A Snapshot of some of my Experiences

lived experience

At 24 I was headhunted onto the senior leadership team of New Zealand's largest organisation.

24

At 27 I started my first business—the first on call marketing department in New Zealand.

27

I am raising two incredible humans.

2

I became the first person in the world to pass the Certified Loyalty Marketing Professional exam with a 100% mark. I then joined the faculty.

100%

I have authored, illustrated and published 4 children's books.

4

I authored and published 2 non-fiction books — with a fiction series, screenplay + album on the way.

2+

And yes, I beat cancer. That one taught the lesson harder than any boardroom:

You don't always choose what happens, but you can always choose your 'tude about it.

My approach is grounded in neuroscience and psychology, applied practically — not academically. Thirty-plus years of meditation practice keep me centred under pressure and let me meet people exactly where they are:

No judgement, no performance masks, no noise.